After a solid refresh of your website it’s important to take a look at your other promotional items and make sure they are on par with your new site. The last thing you want your customers to do is take your brochure, visit your website and think they are in the wrong place. Brand consistency is key in building a loyal clientele. Your website can be a great place to start when looking at refreshing your image. Continue reading →
Information is the fuel of business in this post-modern world and business owners are learning to depend more and more on Google’s extensive search tools to help them find the information they need. However, if you don’t know a function or service is available, you can hardly make good use of it. As this post (and this link) will show you, Google’s search functionality goes way beyond the basic search bar.
Google breaks its Search Features Help page down into categories:
Search by Number
Some of these are naturally more useful to business people than others (I suppose some would argue that finding Sports Scores is business-related…), so here is a list of 13 Google Search Functions That Will Change Your Life! (or at least be useful).
“Likes” are the lifeblood of Facebook. They expand your communication reach and allow your message to be shared with people you already know are interested in your product or service. However, the question remains:
How do I get more people to like your page?
The tried and true method is to simply ask, which has proven time and again to be effective. But instead of just accepting the status quo, here are five creative ways to get more Facebook likes that you may not have thought of before. Continue reading →
As small business owners we’re all looking to save money wherever we can. The savings can really pile up when you start looking at free or cheap versions of the productivity tools we all need every day. Hence our super helpful list of Cool Tools for Small Businesses (that are Free or Cheap) that we featured on the Buzz on Biz radio show!
Recently I couldn’t help but notice the push McDonald’s has been making in their advertising. They have some really bright and fresh designs, which is pretty much the opposite of what they have to offer. I found myself wondering what McDonald’s website looks like. As expected it is very fresh, bright, and interactive. In fact if you look at many major company web sites you can usually see some trendy/seasonal design going on (Nike, Caribou Coffee, Adidas and more). The large budgets of major corporations allow for them to embrace trends and take each promotion to the next level, especially if their main business isn’t done through their website (see Spin Art on McDonald’s website). Continue reading →
A customer recently called Powerserve Support because their website was down. A quick check revealed that the domain name had recently expired. How did that happen? Quite simply, the domain did not get renewed, so when the expiration date rolled around the site went down. The domain was probably registered years ago and now nobody has any record of the account login. To make matters worse, the person who registered it no longer works for the company and the email address the domain information is supposed to go to no longer works.
Guess what? When that happens, you’re in Domain Purgatory. Your site might be down for days or even weeks. Worse yet, depending on how it’s set up, your email may be down with it. Yes, Virginia, your business email can go down if your domain name expires.
There are billions of websites on the Internet, each unique and operating by its own standards and rules. However, there are a few things that every one of them should have if they want to be user friendly and easy to navigate. Here are 5 of those most important things:
I recently watched an episode of Gary Vaynerchuk’s Daily Grape and wanted to try one of the wines he reviewed. I went to a local wine shop and looked around, but had no luck finding it. When I asked the salesperson, she told me, and I quote, “Sorry dude, we don’t have that.” She then looked back down at the papers she had in her hand and walked away. She didn’t offer to help me find something similar. She didn’t ask about the wine I wanted to suggest something along the same lines. She didn’t even offer to order it for me. She did nothing and I was left to fend for myself in the middle of the store. Surrounded by wines I didn’t know and with no discernible direction to go, I left.
Is your website treating your customers the same way?