Monthly Archives: June 2011

Weekly 13 Link Roundup

13 Link Roundup We share a lot of links on our Facebook and Twitter pages. So every week we comb through everything we share and post the 13 links that stand out to us. Why 13? Because it’s better than 12!

This week we look at some creative design portfolios, learn what’s right outside Powerserve’s front door, and see some examples of re-branding and refreshing!

Continue reading

Re-brand or Refresh?

Re-brand or Re-fresh
Almost all businesses consider the idea of re-branding at one time or another. Staying relevant and competing against new, hipper-looking competitors can be a constant battle. However, re-branding isn’t always a good thing. Sometimes a simple refresh that keeps the integrity of your brand is a better option. Continue reading

Weekly 13 Link Roundup

13 Link Roundup We share a lot of links on our Facebook and Twitter pages. So every week we comb through everything we share and post the 13 links that stand out to us. Why 13? Because it’s better than 12!

This week we look at how to get the most from your blog, Downtown Augusta gets a new vintage and thrift store, and Powerserve launches a new ecommerce site!

Continue reading

Custom Programming + Creative Design = An Ecommerce Site That Works

Total Force FeaturesAt Powerserve, we combine creative design with custom programming. Because these are two sometimes opposing forces, it can be tricky explaining the extent of our abilities with these great assets. To serve as an example, we’ve recently launched totalforce.com, a website that sells custom made guidons for the military.

Continue reading

In Blogging, the first step is always the hardest

In Blogging, the first step is always the hardest

We’ve seen it hundreds of times. Companies want to create a blog and engage their customers, so they spend untold amounts of time and money working on a killer design, an exhaustive marketing strategy, and attending dozens of webinars on how to blog efficiently — but they never actually get around to the blogging part. It reminds me of the movie Van Wilder. He was so scared to graduate from college and move on to the next step that he just continued going to school. The big secret to blogging is you need to convert from learning and studying to doing and applying.

Here are three of the most common reasons we’ve heard for not blogging and why they don’t hold water.

Continue reading

Twitter Becomes The Go To Feature For New Technology Releases

Twitter Becomes The Go To Feature For New Technology Releases

Twitter is partnering with some heavy hitters in the online community. They’ve also announced a string of updates and new features for their website as well a few things in the works that will push their service beyond simple text messages.

Is your business paying attention to Twitter yet?

Continue reading

You vs. The Competition

You vs. The CompetitionWho is your Competition? This seems like a fairly obvious question. Comcast or AT&T, Facebook or Twitter, Mac or PC. In the marketplace there is a constant battle to win over consumers. With all this competition being such a big part of our daily choices, I was surprised to find that when I ask clients to list their biggest competitors, they often have a hard time listing even one or two companies. The truth is that unless you have invented a brand new product, you probably have hundreds of competitors and you’re battling to gain attention every day.

Continue reading

Weekly 13 Link Roundup: Social Media Edition

13 Link Roundup

We share a lot of links on our Facebook and Twitter pages. So every week we comb through everything we share and post the 13 links that stand out to us. Why 13? Because it’s better than 12!

This week is all about Social Media! Google says they “Screwed Up” in social networking, Twitter gives us an easy follow button, and we learn how to create a killer contest using social media tools.

Continue reading