This week we look at some creative design portfolios, learn what’s right outside Powerserve’s front door, and see some examples of re-branding and refreshing!
Almost all businesses consider the idea of re-branding at one time or another. Staying relevant and competing against new, hipper-looking competitors can be a constant battle. However, re-branding isn’t always a good thing. Sometimes a simple refresh that keeps the integrity of your brand is a better option. Continue reading
This week we look at how to get the most from your blog, Downtown Augusta gets a new vintage and thrift store, and Powerserve launches a new ecommerce site!
At some point every company needs to think about developing a logo, whether it be a simple type treatment or an iconic graphic. Before starting work on your logo, you should ask yourself, “What problems will a logo solve? How will a logo help my business?”
The truth is, a logo alone won’t help your business. What will help your business is establishing a strong brand identity, which a professional logo will be a major part of.
At Powerserve, we combine creative design with custom programming. Because these are two sometimes opposing forces, it can be tricky explaining the extent of our abilities with these great assets. To serve as an example, we’ve recently launched totalforce.com, a website that sells custom made guidons for the military.
We’ve seen it hundreds of times. Companies want to create a blog and engage their customers, so they spend untold amounts of time and money working on a killer design, an exhaustive marketing strategy, and attending dozens of webinars on how to blog efficiently — but they never actually get around to the blogging part. It reminds me of the movie Van Wilder. He was so scared to graduate from college and move on to the next step that he just continued going to school. The big secret to blogging is you need to convert from learning and studying to doing and applying.
Here are three of the most common reasons we’ve heard for not blogging and why they don’t hold water.
Design, ease of navigation, and content are key in creating a successful website. With everything that is available on the web, users are looking for websites they find useful and skipping over the useless. Always be thinking of your site from the customer’s point of view.
Twitter is partnering with some heavy hitters in the online community. They’ve also announced a string of updates and new features for their website as well a few things in the works that will push their service beyond simple text messages.
Is your business paying attention to Twitter yet?
Who is your Competition? This seems like a fairly obvious question. Comcast or AT&T, Facebook or Twitter, Mac or PC. In the marketplace there is a constant battle to win over consumers. With all this competition being such a big part of our daily choices, I was surprised to find that when I ask clients to list their biggest competitors, they often have a hard time listing even one or two companies. The truth is that unless you have invented a brand new product, you probably have hundreds of competitors and you’re battling to gain attention every day.
This week is all about Social Media! Google says they “Screwed Up” in social networking, Twitter gives us an easy follow button, and we learn how to create a killer contest using social media tools.
When saving images for the web there are a variety of format options available. Although all will ultimately work and display in a browser, each has their own strengths and weaknesses that you should take into consideration when deciding which format works best for you.