The New TrinityontheHill.net
The new Trinity on the Hill website is the culmination of a successful multi-phased website project. Powerserve’s first task was to empower the Trinity staff, giving them total control over their website content. Once that part of the project was completed, we would then develop an updated design along with a more intuitive navigation structure for the site.
Content Management Solutions have dramatically changed the way organizations maintain their websites. Rather than be tied to the traditional client/webmaster model in which you’d send your update requests to a web developer who might take days to turn them around, modern CMS’s are easy to use and allow you to update your site using any computer with an Internet connection. But don’t be intimidated by the thought of maintaining your own site. Many CMS’s, like Powerserve’s Web Site Accelerator, are designed with usability in mind. If you have clerical skills, you can maintain your own site!
Following the migration of Trinity’s content from a static HTML framework to Powerserve’s Web Site Accelerator, the next step was to develop a brilliant new design for the church. Using their new logo as the starting point for our creative process, one of Powerserve’s design leads was able to craft a new concept that really enhanced Trinity’s brand image online. Then we reorganized the content under a new navigation structure that was more visitor-centric. Church members are better served by being able to access the information they need, while new visitors find the site to be the first source to look for information about Trinity on the Hill.
Visit the Trinity on the Hill website: http://www.trinityonthehill.net
Smith & Smith Attorneys
You may remember the blog article we posted, “Not Your Typical Lawyer Site,” which profiled Smith & Smith Attorneys, a family law practice in Augusta, Georgia. The ladies at Smith & Smith came back to Powerserve with a new goal; they wanted to take the new site to the next level and start driving some organic web traffic to it. Powerserve recommended a locally targeted search engine optimization campaign.
Zeroing in on a local search engine market can be extremely cost effective as compared to a national or global campaign. (National or global campaigns can run into the hundreds of thousands of dollars depending on the competitive landscape of the targeted key words and phrases). It can also produce very quick results, sometimes taking just a couple of weeks (although, there are no guarantees)! And often times local businesses will find that their competitors are pretty easy to beat in the rankings because their sites may not even be standards compliant, much less search engine optimized.
Our initial analysis of SmithandSmithAttorneysAugusta.com confirmed our suspicion—that the site seemed to be buried in the website rankings by a lot of other sites that, frankly, were winning the search engine game only because no one else was playing. Our first clue was the abundance of directories—not competitors’ websites—that were scoring above Smith & Smith in the rankings; these sites typically score well due to the abundance of semi-relevant content they aggregate. They can also be unseated in their search engine rankings by developing highly relevant content and by using some key SEO techniques.
The end result? SmithandSmithAttorneysAugusta.com jumped from page 6 of the Google search results to the second position on page 1! So anybody who searches the web for family law practices in Augusta, Georgia should arrive at the Smith & Smith Attorney’s website straight away, which also means that their phones are ringing a lot more!