Monthly Archives: May 2009

P.U.R.E. Movie Magic for the Web

It seems like every day the web is becoming more engaging. Video, which was not long ago a new concept for engaging a visitor’s attention, has now become the new standard for content delivery. Many of PowerServe’s clients are looking to appeal to just such a content-hungry audience. Sure, folks can come to your website and scroll through page after page of “About Us,” “What We Do,” “Our Mission,” “Our Vision,” and so forth. But have you ever thought about distilling your organization’s “elevator pitch” into a two-minute video? If you have a video posted to your website, studies show that most people will actually click the “play” button just out of curiosity. (Similarly they also click the “stop” button when they see it’s 95 minutes long, so be warned.) We’re a visual culture and we love to be entertained!

PowerServe recently launched a new video project for a client who wisely decided that their story could best be told with pictures – motion pictures to be precise. P.U.R.E Ministry Project is an organization that creates awareness in the church community and provides education about how to better minister to special needs people and their families. Not only did PowerServe develop an awesome new website for P.U.R.E Ministry Project, we were also able to reach into the client’s imagination, capture their vision for how to tell their story with images, and produce a touching introductory video.

Videos online aren’t just for your “elevator pitch” either. Consider producing a short video to demonstrate a product or service you offer or take people on a guided tour of your facilities. Do your projects generally take months to finish? Consider taking a daily photograph from the same angle and same time of day. Then, when the project is completed, we can put them all together into a seamless progression video, complete with background music and narration. Or perhaps present a few of your customers giving a powerful video testimonial. Want more ideas? Come talk to us.

Not sure where to start? Leave everything to us! PowerServe can arrange all of the filming, write the script, handle editing, and take care of production. Or we can create what we call an Impact Movie where we use stock footage and/or quality still photography enhanced with motion graphics and audio. Video adds a new level of engagement that your site simply does not have without it.

Visit http://www.powerserve.net to see more of our website design, software development work, and video production services.

The ADDY Awards

PowerServe has been active in the American Advertising Federation of Augusta for several years. The annual ADDY Awards is an event that is always fun, entertaining, and enlightening. The Augusta ADDY Awards is the first of a three-tiered national competition. Across the globe, local entrants vie for recognition as the very best in their markets. Local winners then compete against other winners within their regions in one of fourteen district competitions. District winners move on to the National ADDY Awards competition. Entry in the Augusta ADDY Awards competition is the first step towards winning a District or National ADDY.

PowerServe was pleased to have received three ADDY awards for client design work.

Photos from the ADDY Awards show

959 Broad Street

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Exterior - 959 Broad Street, Augusta GA

One of the side benefits of participating in this year’s Downtown Loft Tour is that we learned a little more about the history of the building we work in:

Pinkham Building (now PowerServe). Built in 1879, this three-story brick building originally had two stores on the first floor and two dwelling spaces on the upper floors. It was built by contractor W.H. Stallings for Fred L. Pinkham whose wife, Minnie Dickey, owned the property with her family. Being adjacent to the old Planter’s Hotel, at one time the residential spaces on the top floors were rented to families who were registered there. It has housed at various times an auto supply store, liquor store, kosher delicatessen and shoe repair. Like the adjacent building, it was rehabilitated by Bankers First Federal Savings and Loan Association and dedicated as part of Lafayette Center in 1985. Later sold and used as offices.

Downtown Augusta, Georgia is rich with history, and we’re glad to be apart of it.