Monthly Archives: April 2009

Loft Tour – Come Check Us Out!

loftpostcard09Historic Augusta, Inc. will host its annual Downtown Loft Tour on May 1 and 2, 2009.  A selection of trendy living and working spaces will be open to the public during First Friday between 6 p.m. and 9 p.m. and again on Saturday from noon to 5 p.m.

Cost: $15 in Advance, $20 During the Tour

Advance tickets available at Historic Augusta, 415 7th St., Mellow Mushroom, 1167 Broad St., Metro Spirit, 700 Broad St., blue magnolia, 1124 Broad St. or Hill Drug, 1432 Monte Sano Ave.

For more information contact Historic Augusta, 706-724-0436 or e-mail info@historicaugusta.org

Get found.

In the movie “Field of Dreams,” Kevin Costner’s character heard whispers of “Build it and they will come.” So, he constructed a baseball field in the middle of nowhere, and remarkably the unexpected happened: People came. With websites, getting people to show up to your ballpark requires a bit more effort.

There is often an expectation that if you have a website, people will find you, you’ll have more business, etc. Traffic (and additional business) may come eventually, but it will not happen overnight. In order for your website to get found, people need to know about it. Some of the ways you can make that happen include search engine submissions, social networking, and pay-per-click advertising.

So, you have a website? Great! Now what? Traffic won’t magically come to you. Search engines might eventually crawl your site if others link to it. Here are a few things you can do to make sure your site is found:

Submit your site to the major search engines:

While this is certainly not an exhaustive list, Google, Yahoo!, and Microsoft Live Search represent the “Big Three” search engines. Getting listed on these engines is your first, and arguably best, opportunity for search engine-based referral traffic.

Promote your site on social networks. If you use social networks such as Facebook, Twitter, or LinkedIn, make sure your friends know about your site (Don’t spam them, though!). Go to where your customers are. Engage them. Encourage them to visit your site; to use your services.

Google AdWords: Pay-Per-Click (PPC) Advertising. Spend money on targeted, keyword-based advertising when you’re first starting out. It could be a while before your site ranks highly in search engine results. PPC ads guarantee a higher-profile placement on search engine results pages (SERPs).

Let’s say you have an automotive repair business and you’re hoping to generate more traffic to your website. You’d like to buy some ads on Google Adwords to be displayed on SERPs. While getting things set up, you select some keywords that you think people might use to find your business. Generic keywords have greater competition; this is why you want to try and be as specific as you can with your keywords. Someone looking for “Automotive Repair Augusta GA” is more likely to be looking for your services versus someone who might be searching for “Automotive Repair.”

Some other things to consider with PPC:

  • You’re only charged if someone actually clicks on your ad.
  • You can set a maximum daily budget on Google AdWords. Once you’ve spent your budget for the day, your ad will no longer appear in SERPs. (This helps you budget for PPC more efficiently.)
  • The more specific your keyword phrase, the less you’ll pay per click (usually).
  • The more specific your keyword phrase, the more likely people seeing your ad might be interested in your services.

Traditional Advertising. Make sure your website address is included in all advertising, such as radio, TV commercials, billboards, business cards, newspaper and magazine ads, and even email signatures. Anytime you have the opportunity to tell someone about your site, do it.

Brenda Dansby Launches RE/MAX Partners and New Website

The new BrendaDansby.com

The new BrendaDansby.com

Augusta real estate agent and entrepreneur, Brenda Dansby, recently co-founded RE/MAX Partners. Brenda brings over twenty years of real estate experience to the Augusta area, and now brings that experience to the web!

Brenda approached PowerServe and asked us to develop a new website. The site needed to be elegant, user-friendly, and allow her to display her real estate listings. We combined our award-winning graphic design capabilities with our seasoned software development team to deliver just what Brenda needed to extend the RE/MAX Partners brand online and give her a web-based solution for selling property online. Visit http://www.brendadansby.com to see the success!

SEO Scores for Dental Practice

Our clients invest a lot of time and resources into creating a top quality site to represent their organization, so now what do we do to begin driving traffic to their site? Ranking high in the search engines is the most common way to ensure the success of your site.

PowerServe has developed a Search Engine Optimization strategy designed to increase your website search engine rankings through a four-pronged approach:

  1. Keyword/phrase design
  2. Site design and layout SEO compatibility
  3. Content optimization
  4. Link building strategy.

This strategy is woven into PowerServe’s tactical SEO plan.

After completing a new website design and development project for Greenbrier Family Dental, a dental practice in Evans, Georgia, PowerServe turned our sights toward helping them drive traffic to the site. The goal was to attract new patients, more and more of which are turning to the web to find such service providers. After we implemented PowerServe’s Search Engine Optimization strategy, Greenbrier’s web traffic began to increase sharply almost immediately. It wasn’t long before the client experienced the advantages of their investment:

Just wanted to let you know that yesterday we got our first patient from the SEO you did for us. She said that she searched “dentist evans ga” and we popped right up! Thanks for all your help!Adam Scott, DMD

Visit http://powerserve.net to see more of our website design and software development work.

PowerServe-ing Our Community

artisancover-09springPowerServe continues to be actively involved in the North Augusta Cultural Arts Council. We recently completed the design and printing of the Spring 2009 Artisan Newsletter. It is chock-full of information about exciting events, including the NA Idol competition, Yellow Jessamine Festival, and the always popular Summer Concert Series. We are pleased and proud to be a part of this dynamic and active organization. Be sure to support the arts in your community!

To learn more about the Arts Council, go to www.NAArtsCouncil.org.