All About Google Places

Powerserves Google Places

Local businesses have long doubted the possibility, if not the potential, of ranking favorably for geo-modified keyword phrases in the organic search results on Google. While websites that are well optimized for conversions can turn these high-cost clicks into profit, it is often difficult for small businesses to stomach the costs of redesign and analytics that it takes to mold such sites. All things considered, it can be a trying, expensive endeavor for a small business to gain traction in the paid or traditional organic search results.

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Does Your Website Have Holiday Charm?

Does Your Website Have Holiday Charm?

The holidays aren’t just a time for pumpkin-flavored everything and wintry festivities for consumers. They’re also the perfect time for web designers to extend that holiday cheer to the online world in fun ways to enhance user experience. Designers and website owners can celebrate the holidays just as much everyone else by adding some festive yet tactful charm to their designs.

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Happy No-Shave November!

Happy No-Shave November!

No-Shave November, an annual tradition to raise awareness for prostate and testicular cancer, along with other male cancers, has grown to be quite the challenge. The tradition goes that guys grow out lumberjack-like beards throughout the month, the goal being: grow awareness by embracing your hair, which many cancer patients lose, and letting it grow wild and free.

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How To Optimize A Landing Page

How to Optimize a Landing Page

Writing and designing a valuable offer is only the first step of getting leads out of that offer — next, you’ve got to set up landing pages so you can actually get those leads. Every tweak you make, big or small, could have a huge impact on the number of visitors that convert to leads. That’s why it is critical to make sure your landing pages are properly optimized.

If you’ve never heard (or fully understood) the term optimization, fear not. Optimized: max number of conversions at minimal cost. And conversion? Max number of conversions at minimal cost.

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What Makes Powerserve Different?

What Makes Powerserve Different?

“PowerServe is a company that refuses to see business as merely a competition.”

Our company, like all businesses, affects many lives and our success should be judged by the impact we have on those lives.  Our employees, customers, suppliers, and investors are real people with families, hopes and dreams that have made an important decision to enter into relationship with PowerServe.  It is those relationships that we value the most and our mission is to find creative ways to make those relationships more fruitful and those lives more rewarding.

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A/B Testing For Beginners

There are two ways to make more money from your website. The first is to drive more traffic, and the second is to convert more visitors into customers.

How do you know what to test? How do you know what the process looks like? How do you know where to begin? We have what can start you off, in this snazzy blog post.

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How Taylor Swift Does Social Media Right

Taylor Swift. You may not be a huge fan, but you have to admit she’s a rockstar when it comes to social media.

Taylor understands that it’s awesome to her fans to respond to them — via comments on Instagram, or replies on Twitter. She continually affirms all those who interact with her — a girl dealing with mean girls, someone struggling with acceptance. She promotes a positive message and reflects a genuine care for her fans, and let me tell you, her fans can tell. Her Twitter is full of personal shout-outs, internet-ready jokes, and sweet replies to fans, which makes sense because her music are filled with similar things! This kind of continuity inspires devotion and relatability.

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Where Does Your Website Stand?

Being in the website design and development business, we see a LOT of websites on a daily basis. Especially in this digital age, you and I both encounter websites extremely often. That being the case, I’m sure you have stumbled across a website and thought “Wow, this website is awful. Difficult to use, and I can’t find what I’m looking for!” Am I wrong? I know I’ve done it.

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