Does My Website Need A Blog?

Does My Website Need A Blog? | Powerserve

Every brand that has customers needs a social media connection. A website is usually a given, and social media activity can be helpful, but a blog is a diamond in the rough. A blog is a simple and easy tactic to show that you are serious about your brand, your company, or your product. Don’t have one? Aren’t convinced? Here are my thoughts…

Blogs play a vital role in helping your customers feel a personal connection with your company. This might not seem like a big deal, but it could be. With blogging, you can exchange views with your readers and engage in different discussions with them.

A blog, properly written and attended to, with the help of a web developer, can also help raise your company’s level of expertise. Regularly posting articles about topics relevant to your industry will show a passion and true interest in the subject. It can also help alleviate worry or help address a problem, showing integrity to your readers.

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Slack: Pros and Cons

Slack: Pros and Cons | Powerserve

Have you jumped on the Slack train yet? We’ve been using it for a couple months now, and it’s pretty sweet. Free to use for as long as you want and with an unlimited number of people? With many other cool features? I’m bummed we haven’t been using Slack longer than we have. But, if you’re out of the loop, or skeptical of its benefits, fear not.

PROS: Excellent private backchannel. Nicely designed interface. Great for communication. Variety of tools within the channels to use. Free subscriptions for those not ready to pay. Cuts down on email clutter. Easy to organize employees by teams (channels). Public and private channels. Per-room notification settings (meaning: those more chatty channels you can mute). Fast file sharing.

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Blog Highlight Reel Of 2015

Powerserve Blog Highlight Reel

2015 was a fantastic year for Powerserve. We gained a couple great new employees, and grew our specialties within the company. Many of our own rose to the challenge of a new role or client, while others honed their skills to benefit their particular team. Among gaining awesome new clients and great work, here are a compilation of our best/favorite blog posts from the year:

Make Your Website Stand Apart

“If no one can locate you by an internet search, it doesn’t truly matter how awesome your website looks, or how it functions. It’s important to keep your website content relevant and easily recognizable for search engines.”

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Avoid Overwhelming Your Users

Avoid Overwhelming Your Users | Powerserve

If you want people to enjoy visiting your site, and want to happily do it more often, you must be careful about overwhelming them.

I know I only stay on a website if it’s well organized, nice looking, and not too crazy. If there is too much going on — too many calls to action, too much unnecessary content, very often the users will not be able to retain the information and will get frustrated and leave the site or app. Below are some tips and examples about not overwhelming our potential website users:

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