Happy No-Shave November!

Happy No-Shave November!

No-Shave November, an annual tradition to raise awareness for prostate and testicular cancer, along with other male cancers, has grown to be quite the challenge. The tradition goes that guys grow out lumberjack-like beards throughout the month, the goal being: grow awareness by embracing your hair, which many cancer patients lose, and letting it grow wild and free.

Continue reading

How To Optimize A Landing Page

How to Optimize a Landing Page

Writing and designing a valuable offer is only the first step of getting leads out of that offer — next, you’ve got to set up landing pages so you can actually get those leads. Every tweak you make, big or small, could have a huge impact on the number of visitors that convert to leads. That’s why it is critical to make sure your landing pages are properly optimized.

If you’ve never heard (or fully understood) the term optimization, fear not. Optimized: max number of conversions at minimal cost. And conversion? Max number of conversions at minimal cost.

Continue reading

What Makes Powerserve Different?

What Makes Powerserve Different?

“PowerServe is a company that refuses to see business as merely a competition.”

Our company, like all businesses, affects many lives and our success should be judged by the impact we have on those lives.  Our employees, customers, suppliers, and investors are real people with families, hopes and dreams that have made an important decision to enter into relationship with PowerServe.  It is those relationships that we value the most and our mission is to find creative ways to make those relationships more fruitful and those lives more rewarding.

Continue reading

A/B Testing For Beginners

There are two ways to make more money from your website. The first is to drive more traffic, and the second is to convert more visitors into customers.

How do you know what to test? How do you know what the process looks like? How do you know where to begin? We have what can start you off, in this snazzy blog post.

Continue reading

How Taylor Swift Does Social Media Right

Taylor Swift. You may not be a huge fan, but you have to admit she’s a rockstar when it comes to social media.

Taylor understands that it’s awesome to her fans to respond to them — via comments on Instagram, or replies on Twitter. She continually affirms all those who interact with her — a girl dealing with mean girls, someone struggling with acceptance. She promotes a positive message and reflects a genuine care for her fans, and let me tell you, her fans can tell. Her Twitter is full of personal shout-outs, internet-ready jokes, and sweet replies to fans, which makes sense because her music are filled with similar things! This kind of continuity inspires devotion and relatability.

Continue reading

Where Does Your Website Stand?

Being in the website design and development business, we see a LOT of websites on a daily basis. Especially in this digital age, you and I both encounter websites extremely often. That being the case, I’m sure you have stumbled across a website and thought “Wow, this website is awful. Difficult to use, and I can’t find what I’m looking for!” Am I wrong? I know I’ve done it.

Continue reading

Why Stickers and Decals Still Work in the Digital Age

Why Stickers and Decals Still Work in the Digital Age

Advertising is simply selling your brand to the consumers. Big or small, every business requires marketing in order to gain clients and customers which is the key towards business success. As you advertise more, people will also learn about your business, which is then translated into revenue. These promotional strategies include flyers, billboards, TV commercials, internet pop-up ads, stickers, and decals.

Continue reading

Design Trends: Should You Lead or Follow?

Design Trends: Should You Lead or Follow?

Design trends are constantly changing. And I personally think that great designers by no means ignore the trends.. but maybe they aren’t always swept up by them. They study and understand them in order to better their own work, but do not ignore their own specific style for the sake of a trend. On the other hand, some designers focus more on new trends than others.

Continue reading

Ways to Have A Productive Week

Ways to Have A Productive Week

A productive week depends greatly on what you focus on every working day and how much time you give to activities that take up your time (i.e. busy work). Working harder does not necessarily mean you are being productive. There will always be a better way to complete that task. So we encourage ourselves, and you, to find it, work smarter and get more done in your working week.  These are what I’ve brainstormed:

Continue reading