Social Media Return on Investment

Social Media ROISocial media is still a booming trend that has become quite sustainable for a variety of ventures. Whether you want to share life with family across the country, or boost your company’s media presence.

It’s safe to say that many people who read this blog know what “return on investment” means, but have you ever thought about it in regards to social media? Return on Investment, by definition, is “a profitability measure that evaluates the performance of a business by dividing net profit worth by net worth.” One might say that has nothing to do with social media, and they’d likely be right. In regards to social media, Return on Investment, or ROI, is proof that your marketing efforts are working!

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Getting More Out Of Your Workday

Getting More Out of Your Workday

Newbie coming through!

Hi! Chelsea here, the newest member to the Powerserve team. Having just graduated from college and leaving a 2-year part-time graphic design job, I was excited to start a full-time career in the industry.

Working for Powerserve has been a great experience so far, but I quickly observed there were more differences between part-time and full-time than simply adding 20 extra hours.

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William Raveis Launches New Site

William Raveis Real Estate

One of the strengths we have at Powerserve is in-house design and programming under the same roof.  Collaboration and teamwork between ourselves and clients is essential in delivering solutions that look and function great.  Over the past few months, Powerserve has worked with William Raveis Real Estate to provide a custom website suiting their specific needs and offering a host of functionality for their customers. Continue reading

Long Live The Mullet!

What do Billy Ray Cyrus, Dog The Bounty Hunter and Randy Johnson all have in common? Answer: they all rocked the Mullet haircut. You know the one, business up front, party in the back! While having a haircut that is the best of both worlds is not necessarily a good thing, having a website that looks great AND is easy to use is, in fact, a VERY good thing! Continue reading

5 Reasons Why Social Media Marketing Is Important

The marketing landscape has changed with the introduction of Social Media. Now businesses have a powerful and easy to use tool that allows them to share a piece of content all over the world in seconds. If you are not using it for business reasons you’re already behind. Here is how Social Media can fits into your overall marketing strategy. Continue reading

New Year’s Resolutions: Are you going to be able to keep yours this year?

We all know New Year’s resolutions are easy to make, but sometimes they are even easier to break. How can you make this year better than last year? If you’re like me, you probably are excited to see what 2014 has to bring.  I’m ready for a slower paced year. In the last eighteen months, I got engaged, married, had a baby, AND bought a house. So, I’m ready to tackle anything 2014 throws my way! Continue reading

Scam Alert

Last year, in my post called “Spam, Scams, and Flim-Flams“, I reported on a company that uses a deceptive form of advertising, apparently because they are unable to get customers otherwise. Domain Registry of America (aka Domain Registry of Canada), has a Federal Trade Commission (FTC) injunction against them for their deceptive practices (filed in 2003… but they are STILL doing it). You can read the details here. Continue reading